Marketing Strategies for Print Shops That Actually Work
Running a print shop in today’s market isn’t just about quality—it’s about visibility. Whether you’re a small local printer or a regional player, consistent marketing is the difference between feast and famine.
Here are 10 proven marketing strategies to help your print business grow:
1. Optimize Your Google Business Profile
This is your digital storefront. Ensure your profile is up-to-date with accurate info, services, and customer reviews.
2. Use Local SEO to Rank for “Near Me” Searches
Target long-tail keywords like “banner printing in [your city]” or “trade show signs near me.”
3. Run Email Campaigns to Existing Clients
Don’t let past customers forget about you. Use monthly newsletters or promotions to stay top-of-mind.
4. Create a Quote Form on Your Website
Make it easy for potential clients to get pricing. Bonus: automate follow-up emails after someone submits.
5. Leverage Social Media with Project Spotlights
Post photos of recent work. Tag the businesses you printed for. Local visibility = free advertising.
6. Use Video to Explain Your Services
A 30-second “How we work” video builds trust and encourages action. Keep it real and personable.
7. Run Targeted Facebook or Instagram Ads
Promote seasonal offers or product-specific campaigns like yard signs, retractable banners, or menus.
8. Offer Bundled Print + Design Packages
Increase your average order size by including design support or add-ons like mailing and finishing.
9. Use Direct Mail to Target Nearby Businesses
Yes, it still works—especially when you personalize it. Send samples, special offers, or QR codes to a custom landing page.
10. Ask for Reviews and Referrals
A quick ask after a job is delivered can go a long way. Build your review profile on Google and Yelp.
Final Thought
Start with 2–3 of these marketing strategies and build from there. Consistency beats complexity—and your next big client may already be looking for someone like you. Do you know who your target market is? Read our blog to find out.
